Wow. Some of my clients use Lyris to manage their mailing lists, so I get their monthly newsletter. Guess who they chose for their Customer Spotlight this month?
American Family Association: Appealing to Family Values with ListManager Why did famous web marketing guru Seth Godin choose to profile the email strategy of a conservative Christian activist group like the American Family Association? And how can the budget-conscious nonprofit justify investing in a commercial email marketing program like ListManager?
Budget-conscious? They have a budget of more than $11 million and 200 radio stations. Here is a good write-up from People For the American Way on this "family" association. Their California director wrote the infamous "Pink Swastika", which tells us "homosexuals [are] the true inventors of Nazism and the guiding force behind many Nazi atrocities."
